Legal

Privacy Policy

Effective September 10, 2026 · GroCo LLC, Olathe, Kansas

GroCo LLC ("GroCo," "we," "us," or "our") is a commercial and industrial resinous flooring contractor serving the Kansas City metro, Springfield, Missouri, and the surrounding Midwest. This policy explains what information we collect through grocollc.com, why we collect it, and what we do with it.

We are a contractor, not a data business. We collect information for one practical reason: so we can respond to project inquiries and understand which of our advertising actually produces work.

1. Information you give us directly

When you request a budgetary quote, schedule a site survey, or contact us through a form on this site, we collect what you type into that form. Depending on the form, that may include:

• Your name, company or facility name, and job title
• Email address and phone number
• Facility address, city, or service area
• Project details you choose to share — square footage, floor condition, timeline, budget range, industry, and similar information

Our forms are processed by Formspree, which delivers the submission to our office inbox. You are never required to submit a form to browse this site.

2. Information collected automatically

Like most websites, this one records basic technical information when you visit: IP address, browser type and version, device type, pages viewed, time on page, and the site or search that referred you. We use Google Analytics for this.

Advertising click identifiers

GroCo advertises on Google. When you arrive at this site from one of our ads, Google appends a click identifier to the URL — a gclid, wbraid, or gbraid value. We also read standard campaign parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content) when they are present.

Cookies and similar technology

This site uses cookies set by Google Analytics and Google Ads to measure traffic and conversions. We do not use cookies to build advertising profiles about you ourselves, and we do not sell or rent any information we collect.

3. How we use this information

• To respond to your inquiry, prepare a budget range, and schedule a site survey
• To prepare and deliver proposals, contracts, and project documentation
• To follow up on open estimates and past projects
• To measure which advertising campaigns, keywords, and pages generate real project inquiries, so we can spend our advertising budget sensibly
• To improve the content and structure of this site
• To meet legal, tax, insurance, and contractual obligations

4. Google Analytics and Google Ads

We use Google Analytics to understand site traffic and Google Ads to advertise our services. Both set cookies and receive information about your visit, including your device and the pages you view.

We use a Google Ads feature called enhanced conversions. When you submit a form, information you have already provided — such as your email address — may be hashed (converted into an irreversible scrambled value) by your browser before it is sent to Google to help Google confirm that a conversion occurred. Google does not receive your email address in readable form through this feature.

You can opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on, and you can review and change your Google advertising settings at My Ad Center.

5. Who we share information with

We share information only with the service providers that make our business run, and only as needed:

• Formspree — processes and delivers form submissions
• Webflow — hosts this website
• Google — analytics and advertising measurement
• Google Workspace — our email and document systems
• Material manufacturers and suppliers — when a specific project requires a technical recommendation, warranty registration, or product submittal
• Subcontractors and installation crews — the site address and scope information needed to perform the work

We may also disclose information where required by law, or in connection with a sale or reorganization of the business. We do not sell your personal information, and we do not share it for cross-context behavioral advertising.

6. How long we keep it

Advertising click identifiers expire from your browser after 90 days. Inquiries that do not become projects are generally retained for up to three years so we can follow up on future work. Records tied to a signed contract are retained for as long as required for warranty, tax, insurance, and legal purposes — typically at least seven years after project completion.

7. Security

This site is served over HTTPS, and we use reputable vendors with their own security programs. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. Please do not send bank account numbers, payment card numbers, or other sensitive financial details through a website form — call our office instead.

8. Your choices and rights

• Access, correction, or deletion. Email us and we will provide, correct, or delete the information we hold about you, subject to records we are required to keep.
• Marketing. We do not run a marketing email list. If we follow up on an estimate and you would rather we did not, tell us and we will stop.
• Cookies and local storage. Your browser settings let you block or delete cookies and clear site data. Blocking them will not prevent you from using this site.

Residents of states with comprehensive privacy laws may have additional rights. Contact us and we will honor them.

9. Children

This site serves commercial and industrial facility owners and managers. It is not directed to children under 13, and we do not knowingly collect information from them.

10. Third-party links

This site links to manufacturer resources, industry associations, and other outside websites. We are not responsible for their privacy practices. Review their policies before providing information.

11. Changes to this policy

We may update this policy as our business or tools change. The effective date at the top of this page reflects the most recent revision. Material changes will be posted here.